18.03.24 - PENTAX K-3 Mark III Monochrome wins iF DESIGN AWARD 2024

Ricoh Company, Ltd. and RICOH IMAGING COMPANY, LTD. have won this year's iF DESIGN AWARD 2024 for PENTAX K-3 Mark III Monochrome in the “Product” category.

Each year, Hannover-based iF International Forum Design GmbH, the world’s oldest independent design organization, organizes the iF DESIGN AWARD.

DIGITAL CAMERA “PENTAX K-3 Mark III Monochrome”

Monochrome photography was the starting point for photographic expression. Although color images abound today, due to the popularization of color photography, digitalization, and camera functions on smartphones, this digital single-lens reflex camera for monochrome photography was developed for camera users who prefer monochrome film expression, or who want to master monochrome. This new camera captures the needs of camera users in detail and has its own unique value that was created through workshop style manufacturing rather than mass production.

About iF DESIGN AWARD Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. The iF Design brand is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are featured on ifdesign.com.