{"title":"BLACK FRIDAY OFFERS 2026","description":null,"products":[{"product_id":"da-35mm-f2-4-al","title":"DA 35mm F2.4 AL","description":"","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":41088020873261,"sku":"21987","price":179.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/da-35mm-2.4.jpg?v=1788258501"},{"product_id":"da-50mm-f1-8","title":"DA 50mm F1.8","description":"","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":41088021037101,"sku":"22177","price":179.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/da50mm.jpg?v=1788258511"},{"product_id":"sport-optics-binoculars-8x21-ucf-r","title":"PENTAX Binoculars 8x21 UCF-R","description":"\u003cp\u003e\u003cstrong\u003eThe 8x21 UCF R is combining high-resolution optics with fashionable, streamlined body, this compact, lightweight model offer comfortable viewing and outstanding portability in a wide range of casual observations, both indoors and outdoors.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c!----\u003e\n\u003cp\u003eOffering a choice of eight-times magnification, this 8x21 UCF R model combine the PENTAX-developed dual-axis eye-distance adjustment system for precise alignment of the lens barrels, high-refraction BaK4 glass prisms, multi-coated optical elements and aspherical eyepiece lens elements to deliver high-quality images, even under poor viewing conditions. This compact, lightweight body is encased in a protective rubber housing for extra protection against dust and shock. Other user-friendly features include a short minimum focusing distance of approx. 2.8 meters\/9.2 feet, extendible eyepiece rings and a diopter adjuster with a click-stop center pointer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 class=\"\"\u003eBest choice\u003c\/h2\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003cp\u003eIn gerneral, every binocular could be used for a lot of purposes.\u003c\/p\u003e\n\u003cp\u003eBased on technical specification and features, there are different options for the usage of a binociular.\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eWith this list we will give you a brief overview about the best usage for the dedicated binocular\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ctable class=\"contenttable\" style=\"width: 80%; margin-left: auto; margin-right: auto;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 20%;\"\u003e \u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 20%;\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eHiking\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 20%;\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eNature\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 20%;\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eEvents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 20;\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-style=\"text-decoration: underline;\"\u003eTravel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 20%;\"\u003e\u003cspan\u003e8x21 UCF-R\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 20%;\" class=\"text-center\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 20%;\" class=\"text-center\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 20%;\" class=\"text-center\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 20%;\" class=\"text-center\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner-7.jpg?v=1663322771\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner-7.jpg?v=1663322771\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":41097927557165,"sku":"62209","price":89.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/ucf-r.jpg?v=1788258625"},{"product_id":"sport-optics-binoculars-v-series-vd","title":"PENTAX Binocular VD 4x20 WP","description":"\u003ch2\u003eThe world's first* 3-in-1 binoculars\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/VD4x20_10.jpg?v=1663592711\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"row_background frame-space-before-small frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94501\" class=\"grid_row row uid_back_image_94501    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12  _1\"\u003e\n\u003cdiv id=\"c94417\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_100\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003eSharable  \u003c\/strong\u003e~Experience the excitement together~\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_column_1 col      _1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_background frame-space-before- frame-space-after-small\"\u003e\n\u003cdiv data-class=\"uid_back_image_94419\" class=\"grid_row row uid_back_image_94419    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12  _1\"\u003e\n\u003cdiv id=\"c94420\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_100\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003cp\u003eThe left and right barrels separate from the center, and each can be used as an individual monocular. Enjoy gazing at far-off scenery together to share the same sense of excitement.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eWith families \u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cp\u003eWhen going out with your family, this design lets you and your child look at the same objects nurturing your child's curiosity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eWith your partner \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience a sense of excitement with a special someone to create lasting memories.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWith friends\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShare amazing moments with friends while traveling, concerts and sporting events to make your times more fun.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eDetachable Construction\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eHold the lens barrels with both hands and pull to the sides to detach the binoculars in a single montion.  \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner1.png?v=1663593273\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003e3way  \u003c\/strong\u003e~Monoculars and telescope~\u003c\/h3\u003e\n\u003cp\u003e \u003cspan data-mce-fragment=\"1\"\u003eEnjoy in three ways that suit your purpose and the scene (binoculars, monoculars, telescope). All of these are in this single item. Three high-performance three-in-one binoculars are only possible with an optical manufacturer.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e4x binoculars\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe 4X magnification is convenient for watching stage performance, concerts, and sporting events. They feature the right field of view for scenes with movement and for situations where you want to view the entire scenes.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e4X monoculars \u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThis option is perfect for viewing museum exhibits up close or sharing a scene with someone else.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e16X telescope\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWhen 4X magnification is not enough for viewing stars or far-away scenery, connect each monocular's end to make a 16X telescope.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner2_380b5ce8-6703-4001-88af-79c345d57a90.png?v=1663593437\" alt=\"\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright view and minimal handshaking \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThumb grip for secure hold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and highly portable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eObserve by seeing up to 50 cm close to the object.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright view and minimal handshaking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRubber grip for secure holding. Easy to handle compactness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus with the front focusing ring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse the optional tripod adapter (TP-3) with a tripod for a steady, blur-free view\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/VD4x20_39.jpg?v=1663592968\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"row_background frame-space-before-small frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94502\" class=\"grid_row row uid_back_image_94502    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12  _1\"\u003e\n\u003cdiv id=\"c94444\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_80\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003eTechnology  \u003c\/strong\u003e~Reliable performance~\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_column_1 col      _1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_background frame-space-before- frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94446\" class=\"grid_row row uid_back_image_94446     smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-8 col-lg-8 col-xl-8  _1\"\u003e\n\u003cdiv id=\"c94447\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_80\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003cp\u003eEnjoy superb reliability with the technology and know-how of PENTAX cultivated over a long period of years. This model can be used with satisfactory, whether as binoculars, monoculars, or a telescope.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eSuperb optical performance \u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eFull multi-coating is used on the surface of all lenses and  prisms to prevent the reflection of unwanted light. Also, phase-coated roof-prisms and super-high-reflection dielectric multi-layer coating on the auxiliary prism provides dramatic improvements on light transmission, reducing flare and ghosting, and delivering bright, sharp, high-contrast optical performance. \u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWashable waterproof performance\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe waterproof construction* (equivalent to JIS Class 7; protected against immersion to one meter under the water) makes it possible to wash these binoculars and use them in any weather. With this construction, you can use them in the rain, near waterfalls, and in other outdoor activities. \u003c\/p\u003e\n\u003cp\u003e*Not usable in the water\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner3.png?v=1663593665\" alt=\"\" data-mce-fragment=\"1\"\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"row_background frame-space-before- frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94503\" class=\"grid_row row uid_back_image_94503    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_ col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12  _1\"\u003e\n\u003cdiv id=\"c94453\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_80\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003ch3\u003e\n\u003cstrong\u003eAccessories  \u003c\/strong\u003e~Pursuing ease of use~ \u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_column_       _1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_background frame-space-before- frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94455\" class=\"grid_row row uid_back_image_94455    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_ col-12 col-sm-12 col-md-12 col-lg-12 col-xl-12  _1\"\u003e\n\u003cdiv id=\"c94456\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_100\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003cp\u003eNewly designed accessories to fit the original concept binoculars perfectly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_column_       _1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_background frame-space-before-extra-small frame-space-after-\"\u003e\n\u003cdiv data-class=\"uid_back_image_94457\" class=\"grid_row row uid_back_image_94457    xsrow80 smrow80 mdrow80 lgrow80 xlrow80\"\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4  _1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"c94458\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_100\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003ch4\u003e\u003cstrong\u003eCase\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eStylish exclusive case, with green stitching, to match the lens ring design as an accent.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row_column_1 col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4  _1\"\u003e\n\u003cdiv id=\"c94461\" class=\"bg_image_div frame frame-default frame-type-text frame-layout-0 frame-space-before-none frame-space-after-none cc_width_100\"\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003ch4\u003e\u003cstrong\u003eStrap\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eLike the binoculars, this exclusive strap can also double-function as a neck strap for binoculars, and two individual hand straps when used as monoculars.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eThe world's first* 3-in-1 binoculars, to share the excitement.\u003c\/h3\u003e\n\u003cp\u003eOriginal concept binoculars that can be shared as monoculars when disconnected, and used as a telescope by connecting the barrels inline.\u003c\/p\u003e\n\u003cp\u003e* Based on RICOH Imaging research of July 2020.\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 class=\"\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2 class=\"\"\u003eBest choice\u003c\/h2\u003e\n\u003cdiv class=\"typo3-text-0\"\u003e\n\u003cp\u003eIn gerneral, every binocular could be used for a lot of purposes.\u003c\/p\u003e\n\u003cp\u003eBased on technical specification and features, there are different options for the usage of a binociular.\u003c\/p\u003e\n\u003cp\u003eWith this list we will give you a brief overview about the best usage for the dedicated binocular\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 79.9952%; margin-left: auto; margin-right: auto;\" class=\"contenttable\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 19.647%;\"\u003e \u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16.0%;\" class=\"text-center\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHiking\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16%;\" class=\"text-center\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNature\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16%;\" class=\"text-center\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eEvents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16%;\" class=\"text-center\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eTravel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16%;\"\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eWater Sports\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 19.647%;\"\u003e\u003cspan\u003eVD 4x20 WP\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 16%;\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 16%;\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 16%;\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd class=\"text-center\" style=\"text-align: center; width: 16%;\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"text-align: center; width: 16%;\"\u003e\u003cspan\u003eX\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Banner-7.jpg?v=1663322771\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":41097928146989,"sku":"63600","price":349.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/VD4x20.jpg?v=1788258661"},{"product_id":"sport-optics-binoculars-u-series-up","title":"PENTAX Binoculars UP Series","description":"","brand":"RICOH PENTAX","offers":[{"title":"Black \/ UP 10x21","offer_id":41097950855213,"sku":"61804","price":109.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 8x21","offer_id":41097950789677,"sku":"61801","price":99.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 8x25","offer_id":41097950920749,"sku":"61901","price":119.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 10x25","offer_id":41097950953517,"sku":"61902","price":129.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 8x25 WP","offer_id":41097950986285,"sku":"61931","price":159.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 10x25 WP","offer_id":41097951019053,"sku":"61932","price":169.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/UP_8x21_BK.jpg?v=1788258705"},{"product_id":"sport-optics-binoculars-u-series-up-zoom","title":"PENTAX Binoculars UP 8-16x21 Zoom","description":"","brand":"RICOH PENTAX","offers":[{"title":"Green \/ UP 8-16x21","offer_id":41097950887981,"sku":"61963","price":139.99,"currency_code":"EUR","in_stock":true},{"title":"Black \/ UP 8-16x21","offer_id":41097950822445,"sku":"61961","price":99.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/UP_8-16x21_ZOOM_BK.jpg?v=1788258713"},{"product_id":"remote-control-o-rc1-waterproof","title":"Remote Control O-RC1 waterproof","description":"","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":41114611384365,"sku":"39892","price":29.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/products\/Remote_Control_Waterproof_O-RC1.jpg?v=1788258855"},{"product_id":"smc-pentax-fa-50mm-f1-4-classic","title":"SMC PENTAX-FA 50MM F1.4 CLASSIC","description":"\u003ch2\u003esmc PENTAX-FA 50mmF1.4 Classic for pictures with a unique visual effect\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThis lens is based on the smc PENTAX-FA 50mmF1.4, which was introduced in 1991 as the standard lens for 35mm SLR cameras.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e Due to its large aperture and distinctive image reproduction, which is different from today's lenses for digital cameras, it has become increasingly popular, especially in recent years.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The popularity of this lens, which is one of the best-selling Pentax lenses, prompted us to redesign it. On the one hand, we wanted to preserve the special image reproduction of the classic, on the other hand, we wanted to produce a modern lens that meets the current demands of photography. The result is two lenses, and depending on the photographer's task or creative orientation, he can decide which lens to choose.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e The smc PENTAX-FA 50mmF1.4 Classic features specific fine-tuning of the lens construction because it creates a unique visual effect commonly known as \"Rainbow Flare\" when shooting with an open aperture and strong backlight. By changing the framing or position relative to the light source, the photographer can influence the position and size of the effect, and thus differs from the HD PENTAX-FA 50mmF1.4\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch2\u003eFeatures \/ Specifications\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDistinctive imaging characteristics\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThrough intentional fine-tuning of the lens design, this lens has been designed to produce a unique visual effect commonly known as rainbow flare when an image is captured at open aperture* and against strong backlight.** It lets the photographer change the position and size of the rainbow flare by shifting the relative position of the subject and light source, creating this unique visual expression not available with the latest lenses. By closing the aperture down to F4 or smaller, the photographer can also capture sharper, crisper images with minimal flare and ghost images.\u003c\/p\u003e\n\u003cp\u003e* It may be difficult to create rainbow flare when the lens is mounted on an APS-C-format digital SLR camera, because the camera’s image sensor is designed to use only the central area of the image circle.\u003c\/p\u003e\n\u003cp\u003e** During shooting, the user is advised to mount a Neutral Density (ND) filter (included as a standard accessory), or a commercial ND filter designed to reduce light transmittance in the lens to less than a 1\/16 level, on the lens. When observing an image through the camera’s optical viewfinder, the user is advised to avoid looking directly at strong light sources.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSimulated ghost images in backlight*\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 50%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%;\"\u003e \u003cimg data-mce-fragment=\"1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/pic_img01_png.png?v=1683886581\" alt=\"\"\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/pic_img02_png.png?v=1683886592\"\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%;\"\u003e\u003cspan\u003esmc PENTAX-FA 50mmF1.4\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\u003cspan\u003esmc PENTAX-FA 50mmF1.4 Classic\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe lens coating on each optical element of the smc PENTAX-FA 50mm F1.4 Classic has been fine-tuned to minimize the generation of unwanted ghost images, while retaining those that are essential in producing its distinctive rendition.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e* These images are at open aperture, and are simulated using the exclusive software\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSP Coating\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSP coating is a PENTAX-original special coating that provides superior performance in repelling water and oils. It is used on the front surface of the first high-performance lens for effective protection of the lens surface. This coating not only prevents adhesion of dust, water drops, oils, and other substances, but it also makes it easy to wipe off objects that adhere to the lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 50%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/a7_img_01_480_480x480_c7735735-3309-4fd5-95eb-701ae5f856a5_480x480.webp?v=1683888276\"\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/a7_img_01_480_480x480_ink_480x480.webp?v=1683888266\"\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong data-mce-fragment=\"1\"\u003eComparison of dirt adhesion (oil-based ink)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lens surface treated with SP Coating has a very smooth surface without the adhesion of the oil-based ink.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 25%;\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eComparison of wipe-off (oil-based ink) \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA lens surface treated with SP Coating can be wiped clean more easily and completely, even after the ink has dried.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDistinctive image renditio\u003c\/strong\u003en \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThanks to its large F1.4 open aperture, this lens captures images with a very shallow depth of field. Its eight-blade diaphragm control mechanism produces a soft, natural bokeh (defocus) effect from open aperture to F2.8, and also minimizes the streaking effect of point light sources. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eNostalgic design \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis lens retains the exterior design of its base model — the smc PENTAX-FA50mm F1.4 — and features a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX-brand lenses — to recreate the nostalgic appearance of interchangeable lenses designed for PENTAX Z-series film-format cameras. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eCompatibility with older cameras \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThanks to the aperture ring installed on the lens body, and the coupling mechanism with the camera’s motor-driven, in-body AF system, this lens is designed to be fully compatible with older K-mount digital SLR cameras and film-format AF SLR cameras, allowing the photographer to retain all camera functions of these models. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e【\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eMTF Chart】 \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eGeometric optics MTF (MTF calculated without referencing the effects of light diffraction phenomenon)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cimg data-mce-fragment=\"1\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/MTF1.png?v=1683887944\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWave optical MTF (MTF calculated referencing the effects of light diffraction phenomenon) \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/MTF2.png?v=1683887958\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eSince it is impossible to avoid light diffraction phenomenon on the actual lens, wave optical MTF is more realistic. However, geometric MTF is appropriate if you want to compare only the effects of geometric aberration correction on MTF.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSample Images\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/ex-pic01_1930.png?v=1684145406\" alt=\"sample image pemntax smc 50mm\"\u003e\u003c\/strong\u003eAperture: F1.4, Shutter speed: 1\/400sec, Exposure compensation: 0EV, Focal length: 50mm, White balance: Auto, ISO sensitivity: 100, Finishing touch\/Custom image: Natural (Used included ND filter), Captured by PENTAX K-1 Mark II\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/ex-pic02_1930_03d23950-67cd-4285-b4bc-faf46ffc7a24.png?v=1684145421\" alt=\"Sample Image smc 50mm classic\"\u003e\u003c\/strong\u003eAperture: F5.6, Shutter speed: 1\/500sec, Exposure compensation: -0.7EV, Focal length: 50mm, White balance: Auto, ISO sensitivity: 100, Finishing touch\/Custom image: Natural, Captured by PENTAX K-1 Mark II\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/ex-pic03_1930_c0e599c7-f129-43be-9703-7f31d7c0413d.png?v=1684145435\" alt=\"Sample Image smc 50mm classic\"\u003e\u003c\/strong\u003eAperture: F2.8, Shutter speed: 1\/400sec, Exposure compensation: -0.7EV, Focal length: 50mm, White balance: Auto, ISO sensitivity: 100, Finishing touch\/Custom image: Natural, Captured by PENTAX K-1 Mark II\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/ex-pic04_1930_2a1cfd13-cce1-4a85-9397-96e076b0d879.png?v=1684145460\" alt=\"Sample Image smc 50mm classic\"\u003e\u003c\/strong\u003eAperture: F5.6, Shutter speed: 1\/400sec, Exposure compensation: -1.7EV, Focal length: 50mm, White balance: Auto, ISO sensitivity: 200, Finishing touch\/Custom image: Natural, Captured by PENTAX K-1 Mark II\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/ex-pic05_1930_24ab1228-96fd-4e16-a0e6-16807f9ed249.png?v=1684145474\" alt=\"Sample Image smc 50mm classic\"\u003e\u003c\/strong\u003eAperture: F2.8, Shutter speed: 1\/5000sec, Exposure compensation: -1.0EV, Focal length: 50mm, White balance: Auto, ISO sensitivity: 200, Finishing touch\/Custom image: Natural, Captured by PENTAX K-1 Mark II\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":46651286847836,"sku":"20800","price":449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/01_smc-FA50mmF1.4.jpg?v=1788258964"},{"product_id":"hot-shoe-cover-o-hc171","title":"HOT SHOE COVER O-HC171","description":"","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":47151997747548,"sku":"31080","price":49.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/hot-shoe-cover-100-years.jpg?v=1788259007"},{"product_id":"pentax-17","title":"PENTAX 17","description":"\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/PENTAX_17_logo.png?v=1717764962\"\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\"It's time for film\"\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/web_banner_main.png?v=1717760616\" alt=\"\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePhotography is an art in which the camera captures light, then forms an image of a scene based on that light.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou can use the light to create your own image, using it boldly on some occasions, or more sensitively on others. A film camera portrays the scene exactly the way you read the light and intend to capture it on a photograph.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhile film cameras have had a long history, you will discover a new value in a film camera.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 60%; vertical-align: top; text-align: left;\"\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/B_480.png?v=1717761606\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 40%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhat’s the film camera?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eAs the name implies, this is a camera that uses film as its recording medium. Digital cameras record images using electrical signals, but film cameras create pictures by exposing the photosensitive layer of the film to light.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 100%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 40%; vertical-align: top; text-align: left;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s the half-size format?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFilm comes in many formats, but the most popular is the 35mm format (36mm x 24mm frame size) — what we call full size in digital photography. The half size is a format in which two pictures (17mm x 24mm) are captured in a single 35mm-format frame, meaning that you can double the number of pictures that can be captured on a single roll of film — 72 pictures on a roll of 36-expsoure film, or 48 pictures on 24-exposure film.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/pentax.eu\/pages\/pentax-wg-90-digital-camera\" data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 60%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/sec-img03.jpg?v=1717762707\" alt=\"\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_9sn-aaUhqU?si=DoF1O3E2g8YEejT-\" height=\"800\" width=\"840\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eTo follow up use Hashtags #itstimeforfilm \/  #pentax17 \/ #pentax_filmcameraproject\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003ca title=\"pentax17-filmcamera_details\" href=\"https:\/\/pentax.eu\/pages\/pentax17-filmcamera_details\"\u003e\u003cstrong\u003eFollow our Journay and explore more about PENTAX 17 - film camera\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions and corresponding answers.\u003c\/h2\u003e\n\u003cp\u003eQ: Which film could be used? \u003cbr\u003eA: It’s a standard 35mm film. ・Films with ISO sensitivity of 50\/100\/125\/160\/200\/400\/800\/1600\/3200 ・Film capable of taking up to 36 exposures (72 exposure half format) * Infrared film is not compatible.\u003c\/p\u003e\n\u003cp\u003eQ: What is the size of the negative? \u003cbr\u003eA: It’s the half frame of 36 x 24 mm, 17 x 24 mm (including divider between negatives)\u003c\/p\u003e\n\u003cp\u003eQ: Does the camera have a zoom lens? \u003cbr\u003eA: No, the lens is a fixed HD PENTAX single focal lens 25mm (37mm equivalent) \u003c\/p\u003e\n\u003cp\u003eQ: Does the camera have auto focus? \u003cbr\u003eA: Camera uses zone focus. Select a zone depending on the distance to the subject. The focusing range of each zone is as follows.\u003c\/p\u003e\n\u003cp\u003eQ: Does this camera have a flash? \u003cbr\u003eA: Yes, \u003c\/p\u003e\n\u003cp\u003eQ: Can filters be attached? \u003cbr\u003eA: Yes. The camera is compatible with commercially available 40.5mm filters, which can be attached to the lens filter mounting thread. \u003c\/p\u003e\n\u003cp\u003eQ: What is [BOKEH] of mode dial? \u003cbr\u003eA: This mode gives priority to the widest aperture possible. This mode allows you to take pictures that make the most of the “BOKEH” effect.\u003c\/p\u003e\n\u003cp\u003eQ: Is the camera water\/weather resistant? \u003cbr\u003eA: No. please handle carefully in rain or conditions where camera can be exposed to moisture. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/Pentax17_Q_and_A.pdf?v=1719484897\" title=\"FAQ for WG-90\" rel=\"noopener\" target=\"_blank\"\u003eYou can find the complete FAQ catalogue under this link...\u003c\/a\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":48783105556828,"sku":"18926","price":549.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/pentax-17-5_31ba1b73-17c1-4dd1-b9a0-b1b0d21ce719.jpg?v=1788259199"},{"product_id":"pentax-af180fg","title":"PENTAX AF180FG","description":"\u003ch2\u003ePENTAX SYSTEM COMPACTFLASH  AF180FG\u003c\/h2\u003e\n\u003cp\u003eThe compact flash unit AF180FG is a valuable accessory that not only bring light into dark rooms, but also offer some creative possibilities for image composition, such as bounce flash. It supports the P-TTL function of Pentax Digital SLR and GRIII-series cameras and therefore offers accurate exposure control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 80%;\" data-mce-style=\"width: 80%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 40%; vertical-align: top; text-align: left;\" data-mce-style=\"width: 40%; vertical-align: top; text-align: left;\"\u003e\n\u003cp\u003e\u003cstrong\u003eSimplified, dial-access operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis flash unit features a simplified operating system that lets the user start flash photography instantly by turning the discharge mode dial, which double-functions as the ON\/OFF switch. In addition to the OFF position, this dial provides a choice of four discharge modes: P-TTL auto flash with leading-curtain synchronization and P-TTL auto flash with trailing-curtain synchronization, in both of which the flash’s preliminary emission is detected by the camera’s light sensor to accurately control the main discharge level for proper exposure; and manual flash with full discharge and manual flash with 1\/4-level discharge\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 60%; vertical-align: middle; text-align: right;\" data-mce-style=\"width: 60%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/af201-control.png?v=1708067949\" alt=\"\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 80%;\" data-mce-style=\"width: 80%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 40%; vertical-align: top; text-align: left;\" data-mce-style=\"width: 40%; vertical-align: top; text-align: left;\"\u003e\n\u003cp\u003e\u003cstrong\u003eBounce flash function up to a 135-degree tilt angle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\nThe flash head can be adjusted vertically to 10 different angles (-10, 0, 30, 45, 60, 75,\n90, 105, 120 and 135 degrees) for bounce flash operation. By bouncing the flash discharge\noff the ceiling or wall during indoor shooting, the user can soften the subject’s\nshadow to create more natural, true-to-life portraiture.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 60%; vertical-align: middle; text-align: right;\" data-mce-style=\"width: 60%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/head.png?v=1708071637\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/head.png?v=1708071637\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 80%;\" data-mce-style=\"width: 80%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 40%; vertical-align: top; text-align: left;\" data-mce-style=\"width: 40%; vertical-align: top; text-align: left;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWide-angle panel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis flash unit has a built-in wide-angle panel on the top of the flash head.\u003cbr\u003eIf required, it can even be used to illuminate an angle of 98° at close range\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 60%; vertical-align: middle; text-align: right;\" data-mce-style=\"width: 60%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/panel_0d83a7f2-845a-46fa-86a3-e895d5526abb.png?v=1708071775\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/panel_0d83a7f2-845a-46fa-86a3-e895d5526abb.png?v=1708071775\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable style=\"width: 80%;\" data-mce-style=\"width: 80%;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 40%; vertical-align: top; text-align: left;\" data-mce-style=\"width: 40%; vertical-align: top; text-align: left;\"\u003e\n\u003cp\u003e\u003cstrong\u003eWeather proofed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe dustproof, weatherproof design with 18 sealing elements throughout the housing, including the hot shoe, makes this compact flash unit suitable for universal use\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 60%; vertical-align: middle; text-align: right;\" data-mce-style=\"width: 60%; vertical-align: middle; text-align: right;\"\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/AF201FG_WR.png?v=1708067130\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe AF180FG fits to all PENTAX Digital SLR K-System camera bodies and RICOH GRIII models\u003c\/p\u003e\n\n","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":49285819335004,"sku":"30408","price":199.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/AF180FG-3.jpg?v=1788259156"},{"product_id":"premium-feature-grad-nd-feature-activation-key","title":"Premium Feature – Grad ND Feature Activation Key","description":"\u003ch3\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eTerms \u0026amp; Conditions of Sale\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eTo unlock your premium feature, you will need to ensure your camera is using the latest firmware.\u003c\/li\u003e\n\u003cli\u003eIt can take 5-7 working days from receipt of your order until the QR code is issued.\u003c\/li\u003e\n\u003cli\u003eThis item cannot be ordered together with other items. If you order this item together with other items, your order will be cancelled.\u003c\/li\u003e\n\u003cli\u003eWe cannot accept cancellations or refunds after an order has been issued.\u003c\/li\u003e\n\u003cli\u003eYour QR code will be sent as an image to the email address you provided when placing your order. Please note that we cannot send it in writing.\u003cbr\u003e*Please set your email settings to receive emails from \"eu.ricoh-imaging.com\".\u003c\/li\u003e\n\u003cli\u003eIf you have multiple cameras and would like to use this function with each one, you will need to order an activation key for each serial number.\u003c\/li\u003e\n\u003cli\u003ePlease note that if you select or enter the wrong camera and serial number when placing your order, the QR code sent to you by our store will not be able to unlock the functions.\u003c\/li\u003e\n\u003cli\u003eWe cannot reissue the QR code. If the circuit board is replaced during repair, the premium functions will not be unlocked on the repaired camera and you will need to unlock the functions yourself, so please make sure to save the image of the QR code.\u003c\/li\u003e\n\u003cli\u003eIf after purchasing an activation key, you purchase a new camera with a different serial number due to damage to the camera, please order an activation key with a new serial number.\u003c\/li\u003e\n\u003cli\u003eIf you have any questions regarding specific function descriptions or how to unlock them, please contact us here: \u003ca href=\"https:\/\/pentax.zendesk.com\/hc\/en-gb\/requests\/new\" title=\"Contact Form\" rel=\"noopener\" target=\"_blank\"\u003eContact Form\u003c\/a\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cu\u003eHow to Unlock Premium Features \u003c\/u\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eTurn on the camera and select \"Limited Functions\" in the camera's menu \u0026lt;Setup, Sub Menu 6\u0026gt;.\u003c\/li\u003e\n\u003cli\u003eSelect the premium feature you have purchased, select \"Read The Unlock Key\" and point the camera lens at your dedicated QR code.\u003c\/li\u003e\n\u003cli\u003eWhen the message \"Function Released\" appears, you can use the premium feature you have purchased.\u003c\/li\u003e\n\u003cli\u003eYour premium feature will be added to the still image shooting section of the camera (Menu 3)\u003c\/li\u003e\n\u003cli\u003eIf you have any questions regarding the activation of your premium feature please contact us here: \u003ca href=\"https:\/\/pentax.zendesk.com\/hc\/en-gb\/requests\/new\" title=\"Contact Form\" rel=\"noopener\" target=\"_blank\"\u003eContact Form\u003c\/a\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan style=\"text-decoration: underline;\"\u003eInformation and Manual:\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/pentax.eu\/pages\/premium-function-grad-nd-filter-for-pentax-k-1-ii\" title=\"premium-function-grad-nd-filter-for-pentax-k-1-ii\" rel=\"noopener\" target=\"_blank\"\u003eGrad ND Simulator for Pentax K-1 and Pentax K-1 Mark II\u003c\/a\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003ca href=\"https:\/\/pentax.eu\/pages\/premium-function-grad-nd-filter-for-pentax-k-3-mark-iii\" title=\"Grad ND Simulator for Pentax K-3 Mark III\" rel=\"noopener\" target=\"_blank\"\u003eGrad ND Simulator for Pentax K-3 Mark III\u003c\/a\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003ca href=\"https:\/\/pentax.eu\/pages\/premium-function-grad-nd-filter-for-pentax-k-3-mark-iii-monochrome\" title=\"premium-function-grad-nd-filter-for-pentax-k-3-mark-iii-monochrome\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/pentax.eu\/pages\/premium-function-grad-nd-filter-for-pentax-k-3-mark-iii-monochrome\" title=\"premium-function-grad-nd-filter-for-pentax-k-3-mark-iii-monochrome\"\u003eGrad ND Simulator for Pentax K-3 Mark III Monochrome\u003c\/a\u003e\n\u003c\/h3\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":49431060021596,"sku":"","price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/grad-nd-gallery-image-framed.jpg?v=1788259171"},{"product_id":"premium-feature-astrophoto-assist-activation-key","title":"Premium Feature – Astrophoto Assist Activation Key","description":"\u003ch3\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eTerms \u0026amp; Conditions of Sale\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eTo unlock your premium feature, you will need to ensure your camera is using the latest firmware.\u003c\/li\u003e\n\u003cli\u003eIt can take 5-7 working days from receipt of your order until the QR code is issued.\u003c\/li\u003e\n\u003cli\u003eThis item cannot be ordered together with other items. If you order this item together with other items, your order will be cancelled.\u003c\/li\u003e\n\u003cli\u003eWe cannot accept cancellations or refunds after an order has been issued.\u003c\/li\u003e\n\u003cli\u003eYour QR code will be sent as an image to the email address you provided when placing your order. Please note that we cannot send it in writing.\u003cbr\u003e*Please set your email settings to receive emails from \"eu.ricoh-imaging.com\".\u003c\/li\u003e\n\u003cli\u003eIf you have multiple cameras and would like to use this function with each one, you will need to order an activation key for each serial number.\u003c\/li\u003e\n\u003cli\u003ePlease note that if you select or enter the wrong camera and serial number when placing your order, the QR code sent to you by our store will not be able to unlock the functions.\u003c\/li\u003e\n\u003cli\u003eWe cannot reissue the QR code. If the circuit board is replaced during repair, the premium functions will not be unlocked on the repaired camera and you will need to unlock the functions yourself, so please make sure to save the image of the QR code.\u003c\/li\u003e\n\u003cli\u003eIf after purchasing an activation key, you purchase a new camera with a different serial number due to damage to the camera, please order an activation key with a new serial number.\u003c\/li\u003e\n\u003cli\u003eIf you have any questions regarding specific function descriptions or how to unlock them, please contact us here: \u003ca href=\"https:\/\/pentax.zendesk.com\/hc\/en-gb\/requests\/new\" title=\"Contact Form\" rel=\"noopener\" target=\"_blank\"\u003eContact Form\u003c\/a\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cu\u003eHow to Unlock Premium Features \u003c\/u\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eTurn on the camera and select \"Limited Functions\" in the camera's menu \u0026lt;Setup, Sub Menu 6\u0026gt;.\u003c\/li\u003e\n\u003cli\u003eSelect the premium feature you have purchased, select \"Read The Unlock Key\" and point the camera lens at your dedicated QR code.\u003c\/li\u003e\n\u003cli\u003eWhen the message \"Function Released\" appears, you can use the premium feature you have purchased.\u003c\/li\u003e\n\u003cli\u003eYour premium feature will be added to the still image shooting section of the camera (Menu 3)\u003c\/li\u003e\n\u003cli\u003eIf you have any questions regarding the activation of your premium feature please contact us here: \u003ca href=\"https:\/\/pentax.zendesk.com\/hc\/en-gb\/requests\/new\" title=\"Contact Form\" rel=\"noopener\" target=\"_blank\"\u003eContact Form\u003c\/a\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003eInformation and Manual\u003cbr\u003e\u003ca href=\"https:\/\/pentax.eu\/pages\/premium-function-astro-photo-assist-for-pentax\" rel=\"noopener\" target=\"_blank\"\u003eAstrophoto Assist for Pentax K-1 and Pentax K-1 Mark II, Pentax K-3 Mark III and for Pentax K-3 Mark III Monochrome\u003c\/a\u003e\n\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"RICOH PENTAX","offers":[{"title":"Default Title","offer_id":53599688556892,"sku":null,"price":79.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0587\/2071\/4797\/files\/astrophoto-assist.jpg?v=1788259186"}],"url":"https:\/\/pentax.eu\/collections\/black-friday-offers-2026.oembed?page=3","provider":"PENTAX - Official Store","version":"1.0","type":"link"}